Bad Quality Type ㋛

Bad Quality Type does not promote lack of excellence.

We see typography as a medium of expression, regardless of whether it adheres to classical typographic rules.

→ Our focus is the articulation of a concept in a narrative of shapes. Rules are optional; intention is not.

We promote exploration as a deliberate act <—> an adventure driven by passion, mistakes and intuition.

It is not about bad type → it is about the supremacy of concept over form.